An email signature is a block of information (text or images) that is appended to emails. The purpose of an email signature is to communicate standard information to the person you are sending, to demonstrate who you are, what your role is, what organisation you are associated with, your working hours and time zone, and the various ways to contact you.
The organisation you work for will likely provide you with a template for your email signature. It is important to use this template so your email signature is consistent with that of your colleagues. This helps the organisation maintain its branding and communicates that you are an official member of that organisation: a branded signature communicates credibility and trustworthiness to the people you email. This 1m 11s video from @MicrosoftCustomerSupport shows you how to set up your email signature in Outlook:
You can copy and paste the email signature template your organisation gives you into the space Outlook provides to create the signature.
TIP: if you are copying and editing a colleague's signature to create your own, make sure you check for any links that are included in the signature and update them to point to your own email address, and not your colleague's. For a more detailed explanation of email signatures, try this 2m 3s video created by @TechEpu.
For a succinct overview of how to add your email signature in Gmail, see this 1m17s video created by @tipswithpunch.
Or for a more detailed explanation for Gmail , try this 5m 50s video by Michael Mostert on the channel @KevinStratvert.
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